Marketing Specialist
Job Overview:
The Marketing Associate will support the development and execution of marketing strategies to enhance brand awareness, drive engagement, and achieve organizational goals. This role requires a creative and analytical mindset, with the ability to manage multiple projects, coordinate events, and collaborate with internal teams and external vendors.
Key Responsibilities:
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Marketing Planning:
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Develop and implement marketing strategies and campaigns aligned with organizational objectives.
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Monitor campaign performance and suggest improvements to maximize results.
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Content Creation:
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Produce engaging marketing materials, including social media posts, blog articles, email campaigns, and advertising content.
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Ensure all content aligns with brand guidelines and messaging.
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Digital Marketing:
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Manage and maintain the organization’s online presence, including website updates and social media accounts.
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Support online advertising initiatives to increase visibility and engagement.
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Event Coordination:
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Assist in planning, organizing, and executing marketing events and promotional activities.
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Coordinate logistics and ensure seamless event execution.
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Market Research:
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Conduct research to identify market trends, customer preferences, and competitive activities.
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Provide insights and recommendations to inform marketing strategies and decisions.
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Vendor and Agency Management:
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Liaise with external vendors and agencies for marketing projects.
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Ensure timely delivery, quality, and alignment with organizational standards.
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Qualifications:
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Bachelor’s degree in Marketing, Communications, or a related field.
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Proven experience in marketing, digital marketing, or content creation.
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Strong written and verbal communication skills.
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Proficiency with social media platforms, content management systems, and digital marketing tools.
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Ability to manage multiple projects and meet deadlines.
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Creative, detail-oriented, and proactive.
